Tip #8 – People Rarely Read the Same Newspaper Twice

When Schrock Innovations is setting up a blog for one of our clients, they almost always ask how often should they post on their blog?

When I was in high school I once asked my journalism advisor how long my story had to be. He answered, “as long as a piece of string.” The answer is similar in blogging. While 24 posts in 24 hours may be a bit extreme, you definitely want to post at least once a day.

People who take the time to check your blog for content updates will appreciate fresh, new content. If every time they return to your blog there is the same tired old content there they might just stop checking in.

Keep in mind that you do not necessarily have to be physically at your computer to post new content. Almost all content management systems have a scheduled posting option that allows you to write a post now and have it automatically released at a predetermined time. As much as I would like you to believe that I am slaving away pressing a button every hour like John Locke in LOST, it would be a lie. This is the power of the scheduled post!