New Radio Commercials Talk about the Benefits of Modular PCs

This week Schrock Innovations started a new series of commercials running on three different radio stations in Lincoln (KFOR, KZKX, and KIBZ) that talk about the features of the 2009 Holiday Special and the benefits of choosing a Modular PC.

Chris Goforth and I met up to make the spots and to be honest I was just not in rah-rah marketing mode that day.  I knew what I wanted to talk about, but did not have a script or even a bulleted list for that matter.

Chris and I were talking about what we wanted to do and I suggested that rather than the traditional commercial that we style the commercials in the same tone that we do our weekly radio show.  Chris agreed so he hit record and we went to work.

I have to honestly say that these commercials were the easiest, least forced, and most informative spots I have ever done for any product.  A couple days later Chris and I ran into each other at the studio and he even commented that when he hears the spots its like he has been teleported into our show for that minute.

Take a listen to these two spots and tell me what you think of them.

Spot 1 – The Features of the 2009 Holiday Special PC

Spot 2 – The Benefits of Choosing a Modular PC

We have a third spot that will begin running on Monday, that talks about Schrock’s award winning service.  I am not allowed to talk about that just yet, so subscribe to my RSS feed to hear all about it in your email Monday morning!