Best Dream or Worst Nightmare?

  • Comments: 6
  • Written on: January 24th, 2008

I haven’t posted in the past couple days because my computer repair business, Schrock Innovations has needed me in the shop fixing broken PCs for the past couple days.

On my radio show last Saturday I launched a PC Maintenance Checkup sale for $9.99. My Service centers took in around 160 computers for maintenance in four days. We have 20 bench spots for computer repair, and a checkup takes about 8 hours to do, so you do the math on how hard we are working right now 😉

Needless to say, this is the busiest we have ever been. I took a break to snap a few photos when we hit the 100 PC mark on Monday. Here is what it looks like when you pack all of those computers into a 750 square foot service center.

The computers were coming in so fast we could not shuttle them into the backroom fast enough. We were checking in PCs from when we opened Saturday at noon until 1:30 nonstop.

Frontdesk PC intake

Our tech room quickly reached its storage capacity, so we created a “computer island” in the middle of the room to help store the volume of machines that were coming in.

his is what the tech room floor looked like

Another view of the techroom floor

When we quickly ran out of room in the tech area, we started an overflow underneath our laptop repair bench.

Overflow under the laptop bench

Our wireless network s getting POUNDED by all of the notebooks downloading Windows Updates and antivirus updates.

Computers under Laptop Bench

It wasn’t long before the underside of the laptop bench filled up as well, so we started storing them in any and every scrap of space we could. As I write this we now have more than 180 PCs in our shop for repair – an all-time Schrock record.

So that is my excuse for not posting more frequently 🙂 Oh, and I would be remiss if I didn’t mention that my super-secret project will not be super secret much longer. I am meeting with the Lincoln, NE Mayor’s office, the Lincoln Partnership for Economic Development, and the Lincoln Chamber of Commerce tomorrow to further the project.

I will keep you all posted 😉

Pay-Per-Play Will Monetize ALL of Your Traffic!

  • Comments: 4
  • Written on: January 19th, 2008

Imagine being able to monetize every singe visitor to your website no matter what they do when they get there or why they came. Too good to be true?

I read a post the other day on Garry Conn’s blog about Pay-Per-Play audio ads. I filed it away in my brain and just today got around to looking into it. I am kicking myself for not checking it out more quickly!

Pay-Per-Play ads is an interesting concept. In a nutshell, it is a pay-per-impression audio advertising program. Rather than worrying about getting clicks or converting visitors through an affiliate program, Pay-Per-Play pays you EVERY TIME an audio message is played from your website.

It almost seems too simple to be true – or at least too simple to last long against the darker powers of the Internet.

They are paying their publishers 25% of every penny the advertiser spends on the ad that is played through your website. That is an unheard of payout percentage (at least for those of us who are used to making pennies per click on AdSense).

The only unknown is what kind of ads will be played on the network and how much will advertisers pay for them? That will determine if the ads are right for your website and how much money you stand to make.

The Pay-Per-Play advertising network is set to go live on February 1st, and right now they have a three-tier affiliate program. That means you will make 25% of every ad you play, and if you refer others to the network you will get 5% of what they earn as well, and so on with those they refer.

Some of the components of their website (including their network blog) are a little “basic”, but the advertising system has been featured in the Wall Street Journal and apparently several presidential candidates have expressed interest in advertising.

The Pay-Per-Play network is in beta right now, and they are offering a limited-time “open enrollment” for publishers. The site goes live on February 1st, and payouts will not begin until later that month.

I have pasted their code on a couple of my sites frankly because there is nothing to lose. Their ads are compatible with my contextual AdSense ads and they convert EVERY visitor for money, so its not like I am giving something up by trying them out.

Of course, they drop a cookie so they don’t ad bomb your visitors who click on multiple pages. Visitors only hear one Pay-Per-Play ad every 3 minutes if they navigate deeper into your website.

Imagine if you had been one of the first people to go online with Google AdSense. You would have made out like a bandit before the marketplace was saturated with ads everywhere. Seriously, how often do you have the opportunity to break into a new advertising system on the ground level?

I would recommend you go ahead and sign up and put the code on your website to help them with their load testing. You can always take it off again later, and who knows… You just might make some serious cash in the meantime!

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