Peanuts to Profits With Thor Schrock
Peanuts to Profits With Thor Schrock

Schrock Innovations has produced and released a new commercial featuring the 2010 Holiday Special on ESPN 1480 in Lincoln, NE.

The new ad will begin airing on November 8, 2010 and will run through November 28th, 2010.

Click here to download the commercial or play it using the player below:

[podcast]http://www.schrockinnovations.com/audio/HOLIDAY SPECIAL 2010-NOV.mp3[/podcast]

Schrock does not do a lot of advertising on Lincoln’s only full-time sports talk station, so the ad has been scheduled in heavy rotation to achieve maximum awareness before November 28.

What is the 2010 Holiday Special?

The 2010 Holiday Special computer is a special system offered once a year in very limited quantities. This year’s Holiday Special features a 120 GB solid state hard drive, a 6-core processor and 12 GB of RAM.

For $1,499 purchasers receive the tower, a full 1080p HD display, wireless keyboard and mouse, and speakers. If the purchase is made before November 28, 2010 customers receive a $100 instant rebate, bringing the cost down to an amazing $1399.

The 2010 Holiday Special computer is only available at Schrock Innovations, and can not be custom built at any price on the Dell or HP websites.

This weekend Schrock Innovations kicked off the 2010 Ultimate Upgrade sale with all of the normal events, plus one new twist.

While I was taping last weekends show in the studio with Chris Goforth the first day of the NCAA Basketball Tournament was under way.

In between each segment Chris was switching between the studio mode and the KLMS 1480 – ESPN Sports Lincoln feed to catch the latest scores.

I am not a huge basketball fan, and while an upset is always interesting something else stood out to me above all else. There were no local commercials in the commercial segments.

Why No Local Commercials?

In just 5 weeks 1480 AM was flipped from a sports station, to an oldies station, and then back to a sports station again just days before the tournament began.

There was simply no time for the sales management to put together commercial packages, get them to the sales people, and then present them to clients.

These situations always interest me because here I saw a great sports product paired with a station with available advertising spots, and a lack of a pre-defined pricing structure.

I was already in the studio, so we cut a quick :30 spot (listen to it here) and I simply asked the station manager if I could advertise during the games. Of course they agreed, so the only thing to work out was the price.

I was able to get spots during each game for an unbelievable price just because I asked. The price was so good that I asked if I could have 2 spots per game instead of one. They agreed!

What is the Ultimate Upgrade?

The commercial we cut was all about the Ultimate Upgrade sale at Schrock Innovations. During this sale you can trade in an old computer for credit against a new system.

The new computer is only $449 after your trade – $250 off our normal entry level price – and you can trade any old computer working or not!

Its a little early to know how the commercials did, but for the price I paid I would be willing to blindly commit to a regular KLMS schedule no questions asked!