Peanuts to Profits With Thor Schrock
Peanuts to Profits With Thor Schrock

Local Insight Yellow Pages is informing its advertisers that their contracts are being forcibly extended – at their existing monthly rates – for three additional months. 140 of the company’s 900 directories are being delayed.

While the company says the move is to allow time to install new printing equipment, it is also obvious that the delay will prevent advertisers who wished to cut back their ads from doing so. In Lincoln, the billing of yellow page directory advertising is linked to your telephone service. If you refuse to pay the bill, Windstream will cut off your phones.

In effect, the delay will allow Local Insight to delay what would most certainly be cuts in small businesses yellow pages advertising budgets.

A few weeks ago I received a letter form Local Insight Yellow Pages informing me that they were delaying the release of their 2010 book by three months. Instead of its normal release in November 2009, the 2010 book was being pushed back to February of 2010.

Learn the Yellow Pages Phone Book advertising strategy that will get you the best deal, generate the best results, and will launch you past your competition.

We maintained our advertisement in the web design section of the phone book, maintained our advertisement in the computer repair section, and added a small top-of-mind awareness ad on the cover of the smaller companion phone book.